Nancy Bohman

Nancy BohmanNancy Bohman launched Bohman Marketing & Communications, LLC in 2001 after identifying a need in the market for a more direct and results oriented approach to marketing and communications. The company has rapidly grown to serve businesses in the areas of technology, financial, business and medical services and other B2B industries.  Nancy provides marketing services to Metcalf & Associates clients.

As a leader in marketing and communications, Bohman works closely with her clients to develop strategic marketing plans, helping them reach their revenue goals, while ensuring seamless, successful implementation.

Prior to launching Bohman Marketing & Communications, she served for over 10 years in senior management positions in strategic marketing, communications, advertising and media relations for national brands and local firms such as Verizon, Astute Solutions, Fujitsu/Kodak, Columbia Energy and a major advertising agency.

Areas of Expertise:

  • Strategic marketing plan development
  • Public relations/news releases
  • Online marketing
  • Social media
  • Video marketing
  • Customer and market research
  • Grass roots marketing, websites, sales collateral
  • Lead generation programs
  • Strategic networking
  • Executive positioning

Selected Experience and Accomplishments:

  • Serving clients recognized by:
    • Ernst & Young Entrepreneur of the Year
    • Business First Fast Fifty, Inc 500
    • National Fast Company list
    • Tech Columbus Innovation Awards
    • U.S. Small Business Administration – Small Business of the Year
  • Developed and implemented strategic marketing plan for financial services firm, resulting in successful new business model and revenue increase.
    • Plan included new branding, messaging, website, sales materials, and resulted in $250,000 in positive press in a business publication.
  • Provided leadership for start-up technology firm on strategy including vision, mission, objective setting and strategic and tactical marketing plan—resulting in firm meeting financial goals in a changing economy.
  • Worked with client to develop multi-channel marketing plan and led plan implementation for two years. Work included customer research, re-branding of entire company from business cards to website, positive national media coverage, and profitable interactive direct marketing programs
  • Managed marketing strategy and coached company owner of technology firm for media interviews resulting in thousands of dollars of positive publicity and the ultimate successful sale of her company.
  • Led B2B firm in identifying market niche, performed customer research and ultimately new branding including roll-out of brand to market.

Volunteer Activities

  • Serves on the board of the United Way of Delaware County
  • Serves on the board of the American Marketing Association
  • Served on the board of Court Appointed Special Advocates of Delaware County
  • Served on the board of the Short North Neighborhood Foundation
  • The Ronald McDonald House Communications Committee
  • Served on the Board of the American Advertising Federation
  • Currently, volunteers for CASA of Franklin County, which is a guardianship program for abused and neglected children

Selected Education, Training, and Certifications

  • Bachelor of Science in Marketing at Wright State University
  • Graduate studies at The OSU School of Journalism
  • Training includes
    • Business Process Evaluation and Root Cause Analysis
    • Public Speaking training
    • Media Relations/Spokesperson training
    • Management/Leadership training
    • Team Building